Meat eaters are our target market. For our products to actually address the problems we are working to address (problems like greenhouse gas emissions, chronic disease, and human rights abuses in the poultry industry), they need to be eaten instead of conventionally raised chickens, not in addition to these products. Our goal is to make nuggets for people who love chicken nuggets but don’t necessarily love all of the negative externalities associated with poultry production.
Source: A Sustainable Alternative for Meat Lovers and the Meat Industry