Research for Meatless’ product began in 2015 when Toft Bech’s wife — who is a vegetarian — got frustrated over the fact she couldn’t find a healthy alternative meat product to feed the kids. “She said: ‘I wish there was just a product that I could buy to use in normal meals like spag bol’,” Bech says.
Source: Plant-based meat startup Meatless Farm goes for a healthy image | Sifted