The pitch to investors is similar to the one that Josh Tetrick made at Just Food (the company formerly known as Hampton Creek). It’s elegant in its simplicity — scan the natural world for proteins that have the same or better characteristics than those that are currently made by animals and make products with them.

Source: Founded by an Impossible Foods and Google data scientist, Climax Foods raises $7.5 million to tackle the cheesiest market | TechCrunch

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