So it’s understandable that Brown of Impossible Foods, and others in the alternative meat industry, are bullish on the idea that their products are the future of meat. As more people become aware of the climatic, environmental, and ethical issues of livestock agriculture, further sales increases are likely. But despite a half-decade of growth that outpaced the meat industry, alternative meats still make up less than 1% of total meat sales in the United States, and an equally low, if not lower, percentage globally. Projections by the Farm Animal Investment Risk and Return Initiative that alternative proteins—including milk and egg alternatives—could exceed half of the entire protein market by 2060 seem at best wishful right now.

Source: Accelerating Innovation of Alternative Meat

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