So, what’s different about Multus’ newly launched rh-Vitronectin? It promotes increased cell growth: Multus’ vitronectin boosts cell growth by up to 55% after only two days in tests growing fibroblast cells. It is also ideal for food-safe manufacturing: Multus makes the vitronectin product at its facility, which has ISO22000 certified food safe manufacturing. And importantly for cultivated meat, it comes at a lower price. Multus is tackling the cultivated meat price gap by launching vitronectin at a significantly lower price point and targeting the cultivated meat sector to use at scale.