Cultured meat: will Europeans eat it?
Consumer acceptance will be crucial to the success of cellular agriculture. But will Europeans be willing to try and buy…
The effect of information content on acceptance of cultured meat in a tasting context
We observed that provision of information and the tasting experience increased acceptance of cultured meat and that information on personal…
Why the Impossible Burger Is Different
Cell-based meat, or “clean” meat—real meat produced in labs—has not become a commercial product yet. But analysts expect it to…