Report: 75% of UK flexitarians don’t want plant-based meat
Nearly three-quarters (73%) of flexitarian eaters in the UK wouldn’t select a plant-based item on a restaurant menu. That’s according…
From cells to real meat
Nearly three-quarters (73%) of flexitarian eaters in the UK wouldn’t select a plant-based item on a restaurant menu. That’s according…
After several years of exponential growth in the plant-based meat (PBM) market, this report takes stock of how consumers view…
The French government has proposed a law banning meat-related terms like ‘steak’, ‘ham’ and ‘beef’ on plant-based alternatives made and…
Albert Heijn, the Netherlands’ largest supermarket chain, has pledged to expand its plant-based range to more than half of its…
Offer and demand for plant-based food is growing rapidly and exponentially and 2022 will see this market grow even further.…
Meat eaters are our target market. For our products to actually address the problems we are working to address (problems…