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In a difficult fundraising environment, the continued expansion of the healthy and alternative food sector reflects a growing consumer awareness about nutrition and its accessibility disparity.

“I strongly believe that food is the next big boom,” said Jennifer Stojkovic, a general partner at Joyful Ventures LP, a newly formed venture capital firm investing in companies innovating sustainable protein solutions based out of West Hollywood. “We can’t eat air and we increasingly are facing constraints that are insurmountable with our current system.”

Source: Investors Order Healthy Food – Los Angeles Business Journal