In late 2021, Impossible Foods announced a record-breaking $500 million investment round to fuel the future of plant-based protein ahead of an anticipated IPO in early 2022. The decade-old startup is gaining ground on rival Beyond Meat, a publicly traded company that’s experienced some stock market fluctuations due to the pandemic. But with such impressive dollars being spent in the plant-based meat category on just two companies, will the future of vegan meat become a Coca-Cola vs. Pepsi situation?
Source: What Will the Future of Plant-Based Meat Look Like? – Rolling Stone