Despite growing awareness of sustainability and the emerging desire to reduce meat consumption, alternative meat has gained little traction in China. Only 6 percent of the consumers surveyed report purchasing alternative meat in the past month, versus 30 to 40 percent of their global peers. More than 70 percent of Chinese consumers report rarely or never consuming alternative meat, versus 40 percent of their global peers.

Source: For love of meat: Five consumer trends in China that global meat executives need to understand | McKinsey