Still, the response to Quorn’s attempt suggests the real barrier to an evolved future of meat consumption is marketing. Biologically speaking, tastes can change with enough exposure — it’s our expectations that don’t. Research shows that we typically have already made up our mind whether we’ll enjoy the taste of something based on our perception of it before we even put it in our mouth — which is, perhaps, why the most successful meatless meats today are the ones that are entirely plant-based — but look and taste like meat.

Source: The Future of Meat Eating May Not Require Animals | The Swaddle

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