Cultured meat is “better placed” to disrupt the alternative protein industry than plant-based, according to Barclays, which has forecast a $450bn market opportunity for cultured meat by 2040.Barclays has undertaken a wide-ranging piece of research, which it says shows “strong consumer acceptance” for cultured meat and says it expects it to reach price parity with traditional meat within five to 10 years.

Source: Cultured meat “better placed” to disrupt than plant-based, says Barclays – Future Food Finance

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