SHIFT20: ‘Cell-based’ could be the best way to describe cell-cultured seafood on labels, suggests large consumer study

‘Lab-grown’ seafood is a food marketer’s nightmare. ‘Clean’ seafood carries the tacit implication that the regular stuff is dirty. ‘Cultivated’ seafood – a term that performed well in recent research on meat & poultry – could be confused with farmed fish. However, ‘cell-based’ – while not perfect – may be the best common or usual name to describe seafood grown from animal cells on food labels, suggests new research.

Source: SHIFT20: ‘Cell-based’ could be the best way to describe cell-cultured seafood on labels, suggests large consumer study