Why ‘Climate-Friendly’ Meat Is a Myth

The Brazen Climate Friendly Ground Beef Burger was developed under Tyson’s own Climate Smart Beef Program, supported by taxpayer funds. On its face, this might give the impression that the beef industry is finally doing its part to mitigate the effects of climate change by reducing emissions. But frustratingly, the whole scheme is more about marketing magic than science-backed solutions. It’s a classic case of greenwashing—using language that intentionally misleads the public into believing that something is environmentally friendly.

Source: Why ‘Climate-Friendly’ Meat Is a Myth | Time