“Blended meat” (also called hybrid meat) combines a small amount of fat and protein from traditional meat sources with a plant-based product to elevate the taste and mouthfeel of alternative proteins while keeping most of the emissions benefits of a non-meat food. “If you really have the goal of reducing the number of animals who are used for food, hybridizing meat is a particularly effective way to do it,” said Paul Shapiro, CEO of The Better Meat Co.. His company is an ingredient startup that sells plant-protein products to be combined with traditional meat at big consumer packaged food companies.

Source: The secret ingredient to plant-based meat? Real meat | GreenBiz

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