The total number of publicly announced cultivated meat companies is said to be around 170 at present. Not all of them will succeed. Clearly, as such, there will be countless companies in the cell ag space vying for the publicity around world firsts, European firsts, and the like. And since this is an emerging and novel space, the public and the media as well as the companies themselves are gaining understanding as developments emerge. We are in a new era of learning through regulatory progress that takes place in real-time. In the meantime, we expect several more claims to the golden finish line. For certain, this will not be the last time a company in such a novel sector will make a “world’s first” claim, when upon examination it may not be entirely accurate to state as such, as the race to succeed in achieving certification and claim the prized “first” title accelerates.