In major retail in Australia, the plant-based meat category has gone from fewer than five brands made by Australian/NZ businesses in 2017, to more than 30. There has also been a three-fold increase in the number of products on shelves over the last few years, from less than 90 to just under 300. According to data from independent alternative protein think tank Food Frontier, the types of products are shifting too. Consumers are looking for convenience, which has seen a significant increase in the supply of formats like schnitzels and nuggets, through to mince and meatballs, and to deli slices, snacking and finger foods.

Source: The rise of plant-based meat: reshaping retail in Australia – Food Frontier