Just over 40% of those surveyed described the concept of products created with these new technologies as “scary,”​ with no intention of adding them to their diets – perhaps unsurprisingly given the terminology used. Notably, younger consumers (Gen Z and millennials) were significantly more willing to try foods produced in these novel ways as only 26% of 18- to 34-year-olds called such foods “scary”​ and said they’d be unwilling to try them compared to 46% of those over the age of 55. About 20% of younger consumers agreed these types of products will help “save the planet”​ and that they are “cool​” and the “future of foods/beverages”.​

Source: Survey: Are consumers warming up to the idea of cell cultured meat?

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