“Starbucks’ commitment to add more plant-based ingredients to its menu is a new benchmark for large corporations,” said Dr. Patrick O. Brown, founder and CEO of Impossible Foods. Meatless mania heats up as Starbucks debuts Impossible breakfast sandwichMichael Kobori, chief sustainability officer at Starbucks, said this is part of the company’s sustainability initiatives and an effort to meet increasing customer demand for plant-based options.

Source: Impossible Foods’ business booms as demand for plant-based meat grows

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