Policymakers now face the gargantuan task of not just convincing the meat and dairy industries to accept limits to their business models, but also of persuading a public that’s grown accustomed to cheap animal products to change its consumption habits. Clear science communication from agencies like the FAO, although not enough on its own, will be essential to realizing that goal.

Source: UN numbers say meat is bad for the climate. The reality is worse.

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