Editor’s choice: Let’s stop making lab-grown meat weird

“Perception is a major concern when trying to introduce the public to new foods,” he writes in a piece for New Scientist. “We really need to sell people on cell-cultivated meat.”

But when Vow unveils a Mammoth meatball or The Atlantic writes about “unicorn meat,” however unseriously or PR-stunty, the general public sees the headlines and connects the very real cultivated meat sector with science fiction-type experiments. That, he says, will only hamper consumer adoption.

Source: Editor’s choice: Let’s stop making lab-grown meat weird | Alt Meat