According to a report at Green Queen, BioCraft (formerly called Because Animals) said its cultivated meat now has a sale price of $2 to $2.50 per pound, on par with premium meat in pet food. It has achieved this milestone by reimagining the use of growth media to both cut costs and boost the nutritional profile of its mouse meat.

“Achieving price parity and a robust nutritional profile for pets were the only elements holding back cultivated meat for the pet food industry – and BioCraft has now achieved both,” said founder and CEO Shannon Falconer.

Source: BioCraft’s cultivated mouse meat reaches price parity with premium pet food | PetfoodIndustry